Microsoft as an Internet Platform
Microsoft - Downers Grove, IL - 10-22-08 8:00-12:00 The Internet has become the critical platform for most companies to communicate their brand and position in the marketplace. In some cases, a company’s web site is fact based and informative while in other scenarios sites are designed to elicit a specific emotion or buying behavior.
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Microsoft provides world-class software for organizations that seek to build compelling Internet experiences. Microsoft’s Internet technology, Silverlight, was recently used to power NBC Beijing Olympics, the most visited on-demand programming site in Olympic history. Microsoft Office SharePoint server has been used to power complex Internet sites including Hawaiian Airlines. Microsoft.com is one of the most visited sites on the web. Beyond offering the ability to be creative and innovative, the Microsoft platform is known for being secure, scalable and reliable.
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At this session, we will provide an overview of Microsoft’s Internet platform. We will highlight how creative and marketing organizations are leveraging what Microsoft has to offer to acquire new customers and retain and grow their base of existing customers. We will highlight the dramatic advances in search technology and how it can help customers find and buy the products and services that directly meet their needs. We will also talk about how rich applications are changing the way people share information and collaborate on the web. 
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